Dear Valued Customer,
As you may have heard, the recent earthquake and tsunami that hit Japan last week has affected Sony, some of our other manufacturer partners and our industry in unprecedented ways. The earthquake resulted in severe damage at one of Sony’s key production facilities very near the epicenter in Sendai, Japan. Almost all Sony Professional Media products are solely produced there. In addition, several other Sony facilities in Japan remain closed due to power outages in the region. There has not been any word on when these facilities are to go back on line, or details on the condition of the damaged facility in Sendai. Sony has made an official press release, and it is available on the web for you to read here: http://www.sony.net/SonyInfo/News/Press/201103/11-0314E/index.html.
We first wish to express that our prayers and thoughts are with the Sony staff at these facilities, and their families in the wake of this terrible disaster. Sony has been a valued partner with Media Distributors for many years, and we sincerely hope for as fast a recovery as possible for them and for the people of Japan as a whole.
Secondly, we want to make sure that you are informed of the situation as much as possible, and how it affects our industry. We want to make sure that you are kept abreast of the situation, and as a result are able to make the best decisions for your business.
We do know that the following Sony formats are affected: HDCam SR, HDCam, DVCam, Betacam SP, Digital Betacam, Betacam IMX, Betacam SX, XDCam, SxS, LTO, Blu-ray, DV and HDV. Some items are affected by being produced in a factory that is closed due to power outages, but the majority of the items are affected by being produced in the Sendai plant which was damaged. In addition, some other Sony items may be affected, because even though they are assembled in other parts of the world, components for these items are produced at an affected plant in Japan.
In some cases, a competing manufacturer such as Maxell or Fuji may have product that is interchangeable with an affected Sony item. However, these manufacturers are also undergoing a huge increase in demand, and we are certain to see resultant shortages occur as they ramp up production.
In all cases we will not fulfill large “load up” orders or support any hoarding of product by any customer. We will not entertain requests from new customers for any large quantities of these products. In all cases we will conserve as much product possible for you and our other valued regular customers. We ask that you restrict your orders to the minimum of what product is needed at the present time, and we will do our part to keep as much product as possible available for everyone. We greatly appreciate your understanding and support with respect to the strict allocation of these products we must maintain going forward. In addition, please understand that all orders are being reviewed before processing, and in some cases this will increase the amount of time it takes to process and ship orders.
We are presently obtaining product from several sources besides Sony. In almost all cases, we are forced to pay much more for the products than we normally do. As a result, we are adjusting prices up on these products accordingly. We ask that you call us if you have any questions about these new prices, or wish to see new prices on Fuji, Maxell or another brand of product that may be available. We strongly suggest that you consider other brands, or other alternatives that we could suggest to you, depending upon your particular situation.
We sincerely appreciate your understanding and patience during this very critical time for all of us who use and sell these products. We will keep you informed as developments occur. Lastly we thank you for your business and continued trust in us as your supplier.
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